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All about EISA

By Damien Demolder Monday, 15 August 2011
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AP has been a member of the European Image and Sound Association (EISA) for the past four years, and the significance of the body and its product awards are growing in the UK all the time.

All about EISA

AP has been a member of the European Image and Sound Association (EISA) for the past four years, and the significance of the body and its product awards are growing in the UK all the time. This year I want to introduce the other members of the Photo Panel – editors of the most influential photography magazines in 17 other European countries. I’m doing this so you can see who nominates and votes in the awards process, and you can go to their websites and get an appreciation for the testing methods and credibility of these publications. I’d like to think that the other magazines AP works with through EISA would be the natural choices for AP readers should they suddenly find themselves in a different country and reading in a different language. They hold the same values as we do and test products hard before coming to a verdict.

EISA is a serious organisation that, unlike many other awards bodies, really does have the interests of its readers at heart. It does not exist to line the pockets of its members, to court those who might be in line for an award or to flatter those that do eventually win. It exists to bring the best magazine technical departments from all over Europe together in one place to discuss, debate and then agree on which of the cameras, lenses and accessories, launched in that year, will best serve the needs and expectations of enthusiast photographers across the continent.

European Camera of the Year winner