Amateur Photographer Magazine

PMA exclusive: Samsung reveals bold DSLR plans

Thursday 31st January 2008

Chris Cheesman

Samsung plans to be one of the 'top three' brands for digital SLR cameras within two years, a key official has revealed to Amateur Photographer (AP) magazine.

The ambitious plan was revealed by Samsung Techwin's Marketing Planning Group general manager Kim Young-Bae during a briefing with AP at PMA today.

However, Mr Young-Bae would not say exactly what worldwide DSLR market share Samsung expects to hold in a year's time.

Currently, Samsung holds just over 1% of the market.

The company has told us that it hopes its future DSLR portfolio will range from entry-level to 'higher-end' models.

Last week the firm announced its latest DSLR, the GX-20.

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