Amateur Photographer Magazine

 Digital SLR prices tumble -

Monday 30th April 2007

Chris Cheesman

In March Jessops blamed its expected half-year loss of £8.5m on deteriorating market conditions - citing a 16.3% drop in digital compact camera sales (in value terms) for February, compared to the month before.

'These market declines have been driven mostly by significant falls in average selling prices in the UK, causing further pressure on sales and achieved margins,' said Jessops in a statement issued at the time.

At the time of writing Jessops was advertising, for example, a Nikon D40 digital SLR with an 18-55mm lens for £339.99, if bought online.

At its launch in November last year Nikon set the D40's price at £449.99 complete with an 18-55mm lens.
>Jessops business news latest

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