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Heading up a string of Olympus digital compact cameras at CES in Las Vegas will be the SP-590 Ultra Zoom (UZ) which boasts a '26x' optical zoom lens.
The SP-590UZ carries a resolution of 12 million pixels and its lens is designed to deliver the 35mm viewing angle equivalent of a 26-676mm zoom.
Due out in March, features include sensor-shift image stabilisation, a 2.7in monitor and manual exposure control options. The 'artistic scene modes' include multiple exposure and 'soft background focus', while shooting functions include 'bird watching'.
In-camera editing is possible, says the firm which announced a US pricetag for the camera of $449.99.
'It offers the compact body of an ultra-zoom with the flexibility of high performance optics usually found in interchangeable lenses for DSLR cameras,' claimed an Olympus US spokesman.
Also announced today is the 'waterproof' 10MP Stylus-550WP; Stylus-9000 and Stylus-7000 (12MP models); 'Waterproof, shockproof and freezeproof' Stylus Tough-8000 and Tough-6000 (12MP and 10MP respectively); and three new F-series cameras in the shape of the FE-3000 (10MP), FE-3010 (12MP) and FE-5010(12MP).
UK prices and availability are yet to be announced.
The Consumer Electronics Show (CES) takes place in Las Vegas from 8-11 January.
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