Vivitar is poised to launch a 7-million-pixel digital compact camera called the ViviCam 7399, followed by a 12MP model later this year.

Vivitar is poised to launch a 7-million-pixel digital compact camera called the ViviCam 7399, followed by a 12MP model later this year.

The ViviCam 7399 will be a ‘limited edition’ model sporting a 2.5in LCD screen and a 3x (f/2.8) optical zoom lens.

The camera is expected to arrive on the UK high street in July priced from £89.99-129.99.

Final specification is yet to be confirmed but features are expected to include close focusing down to 5cm and an MP3 player music function.

The SD memory card compatible newcomer will also boast exposure compensation ±2EV in 0.5EV steps, a custom white balance setting and a ?voice recorder/speaker? option.

Earlier this year Vivitar outlined its bid to compete with big-name players in the digital compact arena and revealed plans to launch a 12-million-pixel digital compact later this year (see The Informer AP 7 April).

Speaking today, a Vivitar UK spokesman confirmed that the 12MP model is still ?in the ?pipeline? and will be launched towards the end of 2007.

Vivitar ? a name associated in the past with 35mm film SLRs ? has kept a relatively low profile in recent years.