The Exceria Pro SD high-end memory cards are designed to enable a camera’s memory ‘to be released quicker and enhance high-speed shooting performance’, as well as coping better when shooting 4K. The Exceria Pro SD cards come in 16GB, 32GB, 64GB and 128GB versions. UK prices have yet to be announced. For details visit www.toshiba-memory.com/cms/en/.

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PRESS RELEASE
Düsseldorf, Germany, 26 May, 2015

Toshiba Electronics Europe has refreshed its EXCERIA PROTM range of high-end SD memory cards designed for photographers that demand the ultimate in speed and performance from their equipment.

Now available in Europe in capacities ranging from 16GB[1] to 128GB, the new UHS-II compliant cards deliver some of the highest read/write speeds of any SD cards on the market.

EXCERIA PRO SD memory cards allow professional photographers to maximize the potential of their UHS-II-enabled[2] high-performance cameras.

The 64GB, 32GB and 16GB EXCERIA PRO SD memory cards achieve maximum read speeds of 260 MB/s and maximum write speeds of 240 MB/s. The 128GB card supports maximum read speeds of 260 MB/s and maximum write speeds of 150 MB/s. Digital cameras have made huge strides forwards in image quality and versatility, and cameras now enable high-resolution burst photography and 4K video. The new cards enable camera buffer memory to be released quicker and enhance high-speed shooting performance.

Compatible with SDA version 4.20, the new EXCERIA PRO cards support the UHS-II interface and UHS Speed Class 3 (U3). U3 cards guarantee minimum read and write data transfer speeds of 30MB/s – three times the minimum data transfer speeds guaranteed by cards supporting the UHS-I standard.

When used with a high-speed SD card reader on a USB3.0 hub, the SD cards can transfer 1,000 photographs to a PC in just 16.8 seconds[3] – one third of the 52.5 seconds that Toshiba’s UHS-I SD card would need to transfer the same data.

Notes: [1] The product is labelled based on the memory chip(s) it contains, not the amount of memory capacity available for data storage by the end user. For purposes of measuring memory capacity in this context, 1GB = 1,073,741,824 bytes. [2] UHS Speed Class designates minimum writing performance to record data on UHS products. The UHS Speed Classes are defined by the SD Association. UHS Speed Class 3 (U3) designates a performance option designed to support real-time video recording with UHS enabled host devices. [3] Source: Toshiba. Data transfer using SD Card R/W for USB 3.0((AJ-MPD1G), to PC (Dynabook R732/F) with 1,000 pictures (5M pixel/picture 1.5MB). * EXCERIA PRO is a trademark of Toshiba Corporation.