Taking selfies has killed more people worldwide in 2015 than shark attacks, according to media reports.

[Photo credit: iStock/nito100]

According to Mashable, the selfie-related death toll has grown to 12 so far this year, compared with eight deaths caused by sharks.

In July, police in Russia launched a campaign urging people to take safer selfies after a spate of  accidents.

Among them was a woman who was left in a serious condition after shooting herself in the head while taking a selfie.

According to Russian news agency RIA Novosti, the 21-year-old had been taking a selfie while holding the gun to her temple.

It is understood that she accidentally pulled the trigger.