BREAKING NEWS Samsung is set to phase out sales and marketing of digital cameras and camcorders in the UK due to a fall in demand


In a statement sent to Amateur Photographer following reports circulating online, a Samsung representative said: ‘We quickly adapt to market needs and demands.

‘In the UK, we have seen a gradual and sustained decline in demand for standalone digital cameras and camcorders and related accessories.

‘For this reason, we have taken the decision to phase out the sales and marketing of these products.’

The UK statement added: ‘This is a local decision, based on local market conditions.’

The news follows reports that Samsung planned to discontinue the NX1 in Europe.

Samsung’s move to pull out of the UK camera market comes less than a decade since it entered the global DSLR market.

Samsung first announced its own brand of DSLRs in January 2006 following a tie-up with historic camera maker Pentax.

Samsung’s first DSLR was the six-million-pixel GX-1S – its own version of the Pentax *ist DS2.

The 10MP Samsung GX-10 followed later that year, based on the Pentax K10D.

In 2009, Samsung used the PMA Show in the US as the launchpad for its NX Series of hybrid-digital cameras.

The NX was billed as a new concept offering the performance and image quality of a DSLR, but with the portability and convenience of a compact point-and-shoot model.

But the South Korean giant has not announced an NX camera since the NX500 in February this year.

The NX500’s ultra-high-resolution, 28-million-pixel, backside-illuminated APS-C-sized sensor was borrowed from the NX1 announced at Photokina in September 2014.

Samsung NX500 frontThe NX500 boasts an ISO range of 100-25,600, a maximum shutter speed of 1/6,000sec and is capable of shooting JPEG and raw files

In 2008, Samsung bosses had outlined the company’s plan to be one of the ‘top three’ brands for digital SLR cameras within two years.

In 2014, Samsung America called on photographers to swap their DSLRs for a free $1,000 NX30 compact system camera at an event held in Times Square, New York.

  • davev8

    nope thats a Nikon rumer

  • entoman

    There are rumours on American websites that CANON have acquired, or are in the process of acquiring, Samsung’s digital camera operation.

    Canon have previously expressed a desire the acquire digital technology by purchasing other companies, so there could be some truth to the rumour.

    If it’s true, it will be good news – Canon would not only acquire very useful sensor and AF technology, they’d also acquire a highly skilled, relatively cheap Korean workforce, which would help to bring their retail prices down and be more competitive with Nikon.

    Also, keep an eye on Pentax, who will soon be releasing their own full frame DSLR (note: DSLR not mirrorless). Teaser photos posted on the Ricoh website indicated that the design is excellent and it’s likely to see Pentax become a much bigger challenge to Canon and Nikon, at least rivalling Sony for sales.

  • Ian Vesey

    Me to having acquired & enjoyed the NX300 I’d been considering the 500 but looked around to try it & no joy. I’m now very happy owner of Sony @7r.

  • entoman

    Absolutely. We owe a great deal to Nikon and Canon, who have both provided a sensible and steady upgrade path, rugged durability, consisently excellent ergonomics, superb specifications, uncompromising quality, massive lens and accessory systems, and professional service facilities.

    Sony are going from strength to strength, and I welcome them into the fold, but despite various advances (some market-leading) by other brands, I can’t see anything that would tempt me away from Canon/Nikon.

  • Searcher

    The difference between a fly cheaper by night company just chasing a fast buck with little regard to customer support and companies like Nikon or Canon who may seem a little staid at times but are in it for the long haul. Most pros know and trust this. They buy into either system with confidence of the support they will receive.

  • entoman

    Yes, back in the days of film I used many Nikon, Contax, Yashica, Praktica, Chinnon, Miranda (remember Miranda?) and Fujica cameras. My final years with film were spent using Minoltas – easily my favourite brand at the time. I owned several Minolta cameras and had a lot of their glass, which is why I bought into Sony digital long before switching to Nikon, and finally, 5 years ago, to Canon – a move that I’ve never regretted.

    Sony gained a lot of expertise from Minolta, much of which found its way into the alpha series including the excellent A99. Having edged their way carefully into the market with DSLRs and translucent mirror cameras, they finally took the plunge and gambled on something completely different i.e. the A7 series, that has quite rightly taken the photographic world and shaken it to the core!

    Which just goes to prove that electronics companies CAN break into the digital camera market and take a good slice of it, IF they make the commitment and build trust with their customers, rather than dropping newly found customers in the ****, like Samsung have done.

  • Seven_Spades

    Actually Sony bought Minolta which was one of the big five SLR manufacturers, Nikon, Canon, Pentax Olympus and Minolta. There were others who were little more than big players at the time, Contax, Leica, Yashica, Chinnon & Fuji. No outside electronics company has been able to enter this market, Samsung have made a go at it but I don’t think they understood on a global scale the low number of items sell in this area. The market for phones and TV’s is much bigger then cameras.For a new brand to enter this market it would be really tough. The only company that could do so would be Apple, but as they don’t make anything just design things I can’t see that they would be interested fir the same reason that Samsung have left the market.

  • entoman

    The NXI was a class-leading and highly innovative product and the only reason it didn’t sell well was that Samsung were new to the DSLR-style mirrorless arena, and it takes time to build trust.

    Sony persevered and built a good reputation over a period of years, and they are now challenging Nikon and Canon, even in the professional market.

    Samsung have done the opposite, they are only interested in a quick profit. There is now absolutely no trust between Samsung and their potential customers.

    I was considering a Samsung phone and tablet, but this disgraceful behaviour has destroyed my interest in this company and its products.

    Nikon and Canon deserve their place at the top of the pile. They are slower to innovate, but they believe in continuation, investment and comprehensive systems and service. Long may they rule.

  • laserfloyd

    This is a major bummer. We have an NX1 at work and we always choose it over the two Nikons we have. It’s just an amazing device with and even more so with firmware updates.

    This is typical though. I mean look at Android, iOS and Windows Phone. I have an Android and Windows Phone device and I prefer the latter since it’s not a Charlie Foxtrot like Android can be. Thing is, no one buys Windows Phones. Why? No one really knows about them. In mobile OS land it’s iOS, Android or nothing. In DSLR land it’s Canon, Nikon or nothing.

    The irony? Samsung is eating everyone’s lunch in the mobile sector with something like 50% of the market.

    Oh well, maybe they’ll have a blowout clearance sale on their lenses and we can rack up. Bittersweet at best. I was gunning for an NX2. :/

  • Ivor E Tower

    A bit like Sainsburys Mobile??? My wife and I, plus both my parents bought into Mobile by Sainsburys yet after less than 2 years they are axing it and we all have to request PAC codes and find another, more expensive, operator. Seems that large corporations have no scruples when it comes to making money (so what’s new?)

  • entoman

    How incredibly irresponsible of this company to encourage people to invest in a new camera system, only to let them down a year or two later, completely abandoning them and leaving them without an upgrade path or a lens system.

    In the USA they even ran a smear campaign against DSLRs, persuading thousands of people to ditch their cameras and invest in the Samsung brand.

    This isn’t the first time Samsung has behaved in this way – they did the same thing with laptops a year or so ago.

    It’s particularly sad as the NX1 was highly innovative, and a bit more development and commitment (do they even know the meaning of the word???) might have seen them become serious challengers to Sony, Olympus or even to Nikon and Canon.

    Their press release states that they are a company that “adapts quickly to market needs and demands”. Well – here’s one person who most definitely won’t be buying ANY Samsung product. I expect better treatment than that!

    Utterly disgusted with Samsung!