Samsung has joined forces with the worldu2019s fastest man, Usain Bolt, to help promote its NX300 camera and provide kit to children from u2018disadvantaged backgroundsu2019.
The move comes as Samsung announces that the NX300 will go on sale in the UK from the end of this month – but only at John Lewis and Dixons.
It is not clear when the NX300 will go on sale elsewhere.
In a statement, released today, Samsung claims: ‘Like Usain Bolt, the NX300 camera is super-fast and allows photographers to be part of the front-row action and shoot amazing moments.’
The firm adds: ‘The NX Junior Photographer campaign will see Samsung and Usain Bolt work in partnership to build on the athlete’s natural love of being behind the camera and will see the six-time gold medal-winning Olympian showcase his very own Usain Bolt Foundation to provide equipment and lessons to children from disadvantaged backgrounds.’
During last year’s Olympics, Bolt was famously pictured holding – not a Samsung camera – but a sports photographer’s Nikon D4 shortly after the 200m final.
The camera belonged to photographer Jimmy Wixtrom from Swedish newspaper Aftonbladet.
First showcased at CES in January, the NX300 is a compact system camera which will cost £599 in a kit that includes a 20-50mm lens.