[Photo credit: © Baron Wolman]

Baron Wolman was chief photographer for Rolling Stone magazine from 1967-1970 and is credited as the pioneer of a new genre of rock photography.

Wolman’s images are set to go on display in The Rolling Stone Years exhibition, which runs at Proud Chelsea from 9 April-24 May.

A Proud Chelsea spokeswoman said: ‘The Rolling Stone front cover has embodied generations of popular culture, immortalising writers, filmmakers and musicians, becoming the magazine’s graphic centrepiece…

‘With his unobtrusive approach, Wolman’s techniques resulted in photographs that captured the rawness and emotion of a generation.

‘This exhibition brings together a collection of images that have come to epitomise our collective cultural memory.’

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Johnny Cash [Photo credit: © Baron Wolman]

The gallery adds: ‘With iconic and era-defining images of Jimi Hendrix, Frank Zappa, Janis Joplin, The Who and The Grateful Dead, this remarkable collection is a tender souvenir of a bygone era, offering a rare opportunity to experience how Wolman guided the creation of the rock star persona, from concert to cover to icon.’

Proud Chelsea is located at 161 King’s Road, London SW3 5XP.

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Pete Townshend [Photo credit: © Baron Wolman]