Photographic retailer Park Cameras has confirmed the location of its London store which is set to open before Christmas.

The new Park Cameras shop will be based at 53-54 Rathbone Place, London W1T 1JR.

The address is close to Oxford Street where rival retailer Jessops opened the first of its revamped shops under new owner Peter Jones just before Easter.

Described as ‘state-of-the-art’, the new store will run alongside Park Cameras’ outlet in Burgess Hill, West Sussex.

Managing director Roscoe Atkins said he hopes that the store will be ready for opening before the end of November.

For further updates visit the Park Cameras London website.