Olympus has today bolstered its Art Filters line-up with the launch of the Dog Filter, designed to deliver ‘an automatically rendered canine companion’ and to 'take your imaging to the next level'.

The Dog Filter is due out from today, via a firmware update.

Olympus claims its new breed of filter will allow your photos to ‘come alive with an image of your dog that’s best suited to your photographic situation’. For example, ‘you’ll get an urban-friendly French Bulldog, perfectly at home in these super-chic environments’, claims Olympus in a statement kept under wraps until today.

Olympus added: ‘If you have found yourself underwhelmed by your latest photographic efforts, the Dog Art Filter will enable you to quickly and easily bring small fuzzy bundles of joy to your images.

‘What’s more, all new photos taken under Dog Filter conditions and uploaded to Instagram will automatically be tagged with the hashtag #DogsofInstagram, enabling you to share your new creations with a truly global audience.’

No dogs were available for comment at the time of writing.

WATCH THE DOG FILTER VIDEO HERE

Press release

Add canine creativity to your photos with a brand new Art Filter

Waggier, hairier, all together cuter:
OLYMPUS’ new DOG ART FILTER takes your imaging to the next level

London, 1 April 2016 – Born from a fusion of cutting-edge digital technology, craftsmanship handed down from 80 years of camera manufacturing and the fact that dogs are just completely awesome, the new Olympus Art Filter: Dog Filter brings paw-fect images within everyone’s reach.

Your Creativity’s New Best Friend
Don’t ever settle for disappointing images. Olympus is committed to improving everyone’s pictures – which is why the new Olympus Firmware Update available today will be of interest to every breed of photographer. Simply activate Dog Filter and your photos will come alive with an automatically rendered canine companion that’s best suited to your photographic situation.

Shooting cityscapes? You’ll get an urban-friendly French Bulldog, perfectly at home in these super-chic environments. Capturing wide, sweeping country landscapes? A Labrador will improve even a professional’s best efforts. Like every next-generation camera feature, Dog Filter is fully integrated with Olympus’ existing technologies and makes taking pictures a pawsitive pleasure.

Gives Your Photography A New Leash On Life
If you had found yourself underwhelmed by your latest photographic efforts, the Dog Art Filter will enable you to quickly and easily bring small fuzzy bundles of joy to your images. What’s more, all new photos taken under Dog Filter conditions and uploaded to Instagram will automatically be tagged with the hashtag #DogsofInstagram, enabling you to share your new creations with a truly global audience.

Don’t Stop Retrieving
Dog Filter is all about worry-free photography. Downloading the new Dog Filter firmware update will also update your Olympus camera’s ability to withstand environmental challenges brought about by the presence of canines. Activating Dog Filter will render your camera slobberproof** to a depth of 10 metres, wagproof** to a height of 2.1m and dogstareproof** to -10°C, ensuring your camera is ready for all the challenges presented by a canine subject.

DOGBREED

Image Quality
•    Compatible with all existing Olympus ZUIKO and M.Zuiko lenses*
•    High-resolution, superb-quality full-size movies, stills and prints
•    Manual Dog priority mode for overriding auto and selecting the breed best suited to shooting situation
•    wOOF sound-reduction technology to ensure realistic audio capture
•    High speed wag recording at 120fps (in HD) or 240fps for playing back fast-action wagging in dramatic, detail-rich super slow motion

Storage & Sharing
•    Dog&BonePhone™ compatible for images to selected smartphones and social networks

* Lenses must have PaWPriNT Optical Coating
** Slobberproof according to IEC standard publication 529 IPX8. Wagproof figures equivalent to MIL Standard (Olympus test conditions). Stareproof according to Olympus test conditions.