It's selfie central over at Olympus, which has just unveiled the Olympus Pen E-PL7, featuring a tiltable LCD screen and built-in Wi-Fi.

‘Its LCD flips down and around so you can frame and shoot a series of pre-timed, sequential still or video selfies without your hand blocking the shot,’ explains Olympus.

The fact that the screen tilts downwards for selfies, instead of upwards, should mean that less of the screen is obscured by the camera or flash.

The 3in LCD display is touch-sensitive.

The 16.1-million-pixel, metal-bodied camera can also be controlled using a smartphone, using Wi-Fi.

Claimed to be ‘as easy to use as a phone’, the E-PL7 will be available in ‘vintage-style’ silver or classic black colour options, priced £499.99.

It is due to land on the UK high street in late September, in a kit that includes a 14-42mm f/3.5 pancake zoom lens.

Features also include 3-axis Image Stabilisation and 14 art filters, including new vintage and partial colour.

Handling improvements appear to include a top-plate control dial around the shutter button, compared to the small one on the back of the E-PL5 and E-PL6.

Olympus UK will officially unveil the E-PL7 at its Image Space Gallery in East London later today – promising photographic journalists the ‘ultimate selfie experience’.