Organisers of the London 2012 Olympics have hit back at claims that spectators will be banned from posting images on social networking websites, but admitted its rules are confusing.

Photographers yesterday expressed fears that ticket holders will be barred from posting any photos and video they capture on websites such as Facebook, Twitter and YouTube.

The concerns were triggered by the wording of the rules of entry for ticket holders which reads:

‘Images, video and sound recordings of the Games taken by a Ticket Holder cannot be used for any purpose other than for private and domestic purposes and a Ticket Holder may not license, broadcast or publish video and/or sound recordings, including on social networking websites and the internet more generally, and may not exploit images, video and/or sound recordings for commercial purposes under any circumstances, whether on the internet or otherwise, or make them available to third parties for commercial purposes.’

A spokesman for the Locog, the Olympics organising committee, today acknowledged that the wording is unclear, saying: ‘I take your point. I gather that we will clarify this when the tickets are sent out.’

He added: ‘We are not looking to stop private individuals from posting photographs on social networks.

‘What we are trying to do is prevent photos being used for commercial purposes.’

  • doug


  • Larryboy

    This is pretty shabby and made to appear as generic legal language, like the stuff you are made to sign when you rent a car. In reality it is an income maximizing strategy that simply works as follows:

    Professional photography is nowadays threatened by the intrusion of amateur footage on most situation; often it has an immediate appeal. In this case the restriction on amateur footage is designed to prop up the business of professional photographers. If there are fewer images to compete with the professional suppliers will benefit. This is no d’avour to the professionals who need to be accredited and will need to pay for access. It exposes the Zolympics for what it has become: a money-making exercise for the promoters. That is the issue at the heart of this matter.

    Suppose you attend an event and by pure coincidence are able to take a snap that captures a dramatic incident better than anybody else: according to the language you will be unable to license the image to anybody involved in a commercial venture, magazine, news agency or the like.

    This is not only restrictive but simply unfair.

  • Peter Juerges

    I really do not understand what locog are trying to achieve here. Surely it would be in their interests to promote the use of any and all photography of their event at any and all levels… the free publicity they would get would far outstrip any photo related ad revenues. If I were to go to an 2012 olympic event (which under the current regime I really doubt) and happen to capture a exclusive image then surely that image belongs to me to do with as I see fit…or do I have to hand it over to Locog for their use…its nuts and smacks of greedy little power people. This is surely the British peoples event (or at least it should be)and as such should be a fun filled community celebration of international sport -no restrictions, no petty rules … just open handed invitation to enjoy. We had the chance to make this Olympics special…now we are quibbling about snaps. Shame on the organisers.

  • Mike Valpy

    So they could have just said “No commercial use permitted whatsoever”


  • Ron Clark

    Sounds daft to me. How are they going to police it? What are they going to do to actually stop it?