The new olloclip Active Lens features ‘ultra-wide’ and ‘telephoto’ lenses, designed to attach to the iPhone 6 and iPhone 6 Plus smartphones

olloclip says the ultra-wide delivers a wider ‘action camera’ view, while the telephoto is a 2x optical zoom. The Active Lens, which works on the Apple smartphone’s front and rear-facing cameras, costs £89.99 and is available for pre-order via www.olloclip.com.

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Press release

Huntington Beach, California, May 20, 2015

olloclip is once again transforming mobile photography and social media with the all-new Active Lens for iPhone 6 & iPhone 6 Plus. Packed with Ultra-Wide and Telephoto lenses, the Active Lens works on both the front and rear facing cameras and clips on and off the iPhone in seconds – without the need for extra parts like a bulky case or mounting bracket. Shoot further and wider to capture the perfect selfie or any favorite moment quickly and easily. Included are three wearable pendants to keep Active Lens easily accessible on a keychain, backpack, handbag ‑ or anywhere within reach. Because the best camera is the one that’s always with you.

Capture it all. A brand new Ultra-Wide Lens gives the iPhone a wider ‘action camera’ field of view for everything from panoramic landscapes to a group selfie on the front FaceTime camera.

Get in close. Switch quickly and easily to the Telephoto Lens with a 2x optical zoom and get twice as close to the action or achieve stunning portraits with a shallower depth of field.

Like lenses used on larger professional DSLR cameras, the olloclip Active Lens system is designed specifically for iPhone to provide similar perspectives and is sized small enough to fit in a pocket, purse or hand.

‘Size matters. The real challenge is introduced when innovating quality optics in a compact and lightweight form factor,’ said Patrick O’Neill, CEO and founder of olloclip. ‘That’s why at olloclip, we’ve created a collection of beautifully designed, easy-to-use mobile lens systems with no oversized, heavy lenses or the need for extra parts like a bulky case or mounting bracket ‑ just the way a mobile photographer would expect it.’

Made in the USA and designed in Huntington Beach, California, olloclip’s Active Lens features:

Lightweight, compact design works on both front and rear-facing iPhone 6 and iPhone 6 Plus cameras
Switch between lenses in seconds with no extra parts needed
Precision-coated ground glass optics deliver superior clarity
Wearable pendants keep the lenses instantly accessible
Works with all photo and video apps, including Instagram, Facebook, VSCO, Periscope and Apple’s built-in camera app

Active Lens retails for £89.99 and is now available for pre-order at www.olloclip.com.

olloclip’s Active Lens can be paired with olloCase, a slim, protective case for the iPhone 6 and iPhone 6 Plus. olloCase’s innovative design enables users to attach their favorite lens with no need to remove or modify the case. (Available at www.olloclip.com/product/iphone6-ollocase).

 

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