The new Nikon D500 will go on show for the first time at The Societies/SWPP London Photographic Convention and Trade Show next week, organisers have announced.
Nikon will showcase the long-awaited DX-format flagship – which is not due to go on sale in the UK until March – at the 22-24 January event, set to take place at the Hilton Metropole, Edgware Road, London W2 1JU.
The trade show is free to enter for visitors who register before 15 January. Otherwise, entry costs £10.
Nikon’s ‘interactive’ stand is set to include the company’s entire camera and lens line-up.
The Societies’ CEO Phil Jones said: ‘We are excited to see the new Nikon D500 at our upcoming London Convention.
‘Nikon has also arranged a series of talks from world-renowned photographers, which will be inspirational to our attendees.’
There will be talks by wedding and lifestyle photographers Kate Hopewell-Smith, Mark Seymour and Jerry Ghionis.
Nikon will be among more than 150 exhibitors expected at the event, which promises special deals on products and services.
For full details visit www.swpp.co.uk/convention.
Although aimed at ‘advanced enthusiasts and professional photographers’, amateurs may have to wait to get hold of the 20.9-million-pixel camera when it goes on sale in March, priced £1,729.99 (body only).
‘Due to the anticipated high demand for this new flagship DX DSLR, we will be prioritising pre-orders placed by Nikon Professional Services members and Nikon Professional Users,’ said Simon Iddon, head of product management at Nikon UK.
The D500 boasts a 153-point Multi-Cam 20K AF system – as featured on Nikon’s new professional flagship, the D5 – but in a smaller and lighter body.
Key features also include SnapBridge – technology designed to let the user link the D500 with smart devices via Bluetooth and Wi-Fi more easily.
The D500 sports a 3.2in, 2.4-million-dot touchscreen that is similar to the Nikon D5 but of the tilting type.
The DX newcomer will also be available as a £2,479.99 kit, which includes a Nikon AF-S 16-80mm f/2.8-4G VR ED lens.