A new invention promising to shake up the camera and drone markets is Lily, a drone that 'flies itself' and starts when thrown into the air

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The premise is simple: attach the GPS tracking device to yourself, then throw the drone up in the air and it will start recording video, using the tracker to know where to go and where to point its camera.

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The three stages of using Lily

The drone seems to be aimed at taking a bite out of the GoPro market, with a focus on extreme sports photographers and videographers.

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Lily tracks movement from a customisable distance

You can see more about how it works and view some sample footage in this demo video:

More specs and details are currently available on the Lily website.

Lily carries a camera that shoots 12-million-pixel stills and 1080p HD video at 60fps, with also the capacity to shoot 720p/120fps slow motion footage. The camera also comes equipped with image stabilisation.

One charge of the built-in lithium-ion battery will allow for for 20 minutes of flight.

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The Lily tracker, which can be worn on the wrist

Lily is also waterproof, allowing for relatively worry-free flights over water. It can reach a maximum altitude of 50ft (15m) above head, and minimum of 5ft (1.75m). Its maximum speed is 25mph.

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A user starting Lily on its flight

You can currently pre-order Lily for $499 plus shipping.