A photographer is selling T-shirts, thongs and other 'intimate apparel' in a bid to raise enough cash to buy a Leica M9 camera.

LeicaA photographer is selling T-shirts, thongs and other ‘intimate apparel’ in a bid to raise enough cash to buy a Leica M9 camera.

Jarle Aasland says he has been overwhelmed by the public’s response to the project which he launched on his ‘Leicadream’ website.

‘Like many photographers, I’d love to get a Leica M9, but it’s an expensive tool. First I’d have to sell a kidney, and then I would have a hard time convincing my wife that I really need a Leica rangefinder,’ the US-based photographer wrote after shooting on the Leica M9 for a couple of days and becoming hooked.

Launched last month, the Leica M9 costs £4,850 inc VAT (body only) in the UK.

‘I’m not doing this for the money. I’m doing it to fulfil a dream,’ he claims.

The merchandise is supplied by CafePress, a firm that enables consumers to add their own design to products.

The T-shirts, for example, feature an image of a Leica camera alongside the words ‘Explore. Dream. Discover.’

Jarle says that he is so ‘grateful and humble’ with the response to his campaign that, if he collects enough cash, he will give away a second Leica M9 to one of the ‘leicadream contributors’.

For details visit http://www.leicadream.com/

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