Jessops says its online sales shot up u201894%u2019 in 2010, while like-for-like sales over Christmas rose by 3% compared to the previous year.

JessopsJessops says its online sales shot up ?94%? in 2010, while like-for-like sales over Christmas rose by 3% compared to the previous year.

The news comes as Jessops announces plans to open 10 ?new? stores in 2011.

Total sales at Britain?s largest photography chain rose 2.2% for the six-week period to 9 January 2011 and 4.4% for the last quarter of 2010.

Chief Executive Trevor Moore said: ‘While we anticipate tough market conditions to remain in 2011, we are confident that our proposition will continue to appeal to our growing customer base.’

Moore added: ‘Since the business was restructured in September 2009 the new management team has worked hard to deliver a strong performance based on choice and service, tailored to our customer base.

‘We maintained leading market shares in DSLR and Lens product categories over the period, while our new store format has widened the appeal of our offer.

‘We are planning for a further 85 stores to be upgraded in 2011, including 10 new openings.’