The new boss of Jessops says he has been u2018overwhelmedu2019 by the positive response he has received after returning the chain to the UK high street.

Speaking on Monday, the Jessops chairman and CEO Peter Jones said: ‘We’ve been inundated with messages of support and entries for #4daysofJessops. To see Jessops’ new slogan, Image is Everything, trending worldwide this morning was amazing.’

He added: ‘I’ve been very touched by the great British public who have got behind me since I purchased Jessops.

‘It’s great to see such an iconic high-street brand come back to life so quickly.’

Jones (pictured below) said Jessops has received an ‘upbeat’ reaction from customers, both in high-street stores and via Twitter.

Six shops reopened over the Easter weekend and a further 30 are due to open before the end of April.

The relaunch did not pass hiccup-free, however.

Jessops challenged Twitter users to enter images into an Easter-themed competition for prizes that included DSLRs.

One of the competition winners was disqualified on Sunday when it emerged they had not taken the image submitted.

The revival of the Jessops website, due to launch at noon last Thursday, was delayed.

This prompted initial concern among some customers, until it went live some hours later.

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Picture credit: Chris Cheesman

  • judy mitten

    I would like to know if I will now get my camera that jessops stole from me

  • Jacqi Elmslie

    I would like to ask Peter Jones if he plans to recompense those customers who ordered, paid for and never received their goods when Jessops went bust?

  • Parrish

    All good for some… maybe more if Jessops the brand can honour the vouchers that were bought and deemed useless !!
    My kids saved for those xmas present vouchers only to be worthless… do i have a soft spot for Jessops …NO !! only the sacked employees!

  • Paul

    Can someone please teach him how best to hold an slr camera. Hope he’s not in charge of the photographic courses!

  • Lee

    I’m glad that Mr Jones is overwhelemed, perhaps he can now share that warm feeling by reimbursing those who lost out £800,000 in gift cards, and also those with lost orders from the previous Jessops. To be fair apparently there is a gift waiting for those gift cards holders who visit a new Jessop store – probably 10% off a new DSLR! (;-)