Fujifilm has axed four more films, blaming lack of demand, and has urged photographers to act fast before supplies run out.

The four discontinued emulsions are: Fujifilm Neopan 400, a b&w 35mm film; Provia 400X, in 35mm and 120 formats; plus Superia 400 medium format and Reala 120 films.

Fuji product manager Gabriel Da Costa said the move was a ‘difficult decision’.

Da Costa advised photographers to use Provia 100F in place of 400X, Neopan Acros 100 instead of Neopan 400, and Pro 400H for both Superia 400 120 and Reala 120.

Fuji has confirmed that production of all four films has already ceased and advises users to snap them up now ‘before stocks run out completely’.