Photographers still have a passion for film insists Fuji, despite yesterday axing several Velvia-branded slide films as a direct result of digital capture.
Picture: The 35mm version of Velvia 50 appears to have survived the cull
Fujifilm says digital photography has spelt the end of Fujichrome Velvia 100F in 35mm, 120 and 4″x5″ formats; and 4″x5″ and 8″x10″ versions of Velvia 50.
The 35mm and 120 versions of Velvia 50 are still listed on Fujifilm’s UK website and are not affected.
The final batches of the discontinued films are to arrive in the UK in December.
In a statement, released yesterday, Fujifilm UK’s product manager for Professional Film Gabriel Da Costa said: ‘Due to decreasing demand globally, we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50.
‘It is an unfortunate consequence of digital capture that some slower-selling silver-halide lines will drop off the radar.
‘We will continue to manufacture a wide range of film and the increasing support for our Choose Film group illustrates there is still a passion for film photography across the world.’
In 2007, Velvia 50 made a comeback after landscape photographers protested at the withdrawal of the film, famed for its ability to produce high-contrast images, along with intense vibrant colours.
In 2005, renowned photographer Charlie Waite described the demise of Velvia 50 as a ‘catastrophe’.
Picture (below): Axed, the 4x5in version of Fujifilm Velvia 50