Demand for digital cameras from emerging markets has led Canon to set up a production line in Brazil.
Canon plans to establish Canon Indústria de Manaus Ltda in the Amazonas state.
In a statement, the firm said: ‘Recently, the digital camera market has displayed steady growth, led by emerging countries.
‘Brazil, in particular, has a large market with demand expected to increase. This has created a pressing need for a strategic product supply.’
The factory is scheduled to open in July 2013.
Currently, the firm has a marketing company in Brazil for its digital cameras and business machines.