Canon will next month debut its next ‘premium’ PowerShot G-series compact in the shape of the 1.0-type imaging sensor-equipped G7 X – primarily designed as a spare camera for DSLR users who yearn for the same creativity.

canon1_Ambient 1.web‘At the moment we feel consumers want the biggest possible [imaging] sensor in the smallest possible body,’ said Canon UK product intelligence consultant David Parry.

The Canon PowerShot G7 X measures 103×60.4×40.4mm. Aimed at ‘serious photographers’, the G7 X sports a 20.2-million-pixel, back-illuminated CMOS imaging sensor and a 24-100mm (35mm equivalent) f/1.8-2.8, 9-blade, aperture lens.

Canon claims that the G7 X displays low noise, even at ISO 12,800.

Though Canon concedes that the target audience is not the selfie user, the G7 X sports a tilting, 180°, 1m-dot resolution touchscreen – helpful for self-portraits.

Commenting on the incorporation of touchscreen, Parry told AP: ‘We think this is important to products of this level.’ The GX 7 includes built-in Wi-Fi and NFC wireless connectivity, making remote operation possible, via a smartphone, for example. Manual operation extends to movie operation, where photographers can adjust shutter speed, aperture and ISO sensitivity.

Priced £579.99, and due out in October, features also include a 31-point AF system and a ‘6.5’ frames-per-second burst rate.

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Watch our video interview with David Parry from Canon UK about the Canon G7X