The average price of a digital camera rose more than 10% in the UK between June 2011 and June 2012 as the market saw the introduction of higher-specification models.


Camera model shown in picture for illustration purposes only

The average price increased from £157 to £174, ‘driven by increased penetration of premium fixed and changeable-lens models’, according to GfK Retail and Technology UK.

Yet, the availability of more expensive cameras has not led to growth in market value.

‘A fall in [sales] volume has meant that the value attributable to the product category has declined 5% month-on-month,’ reports GfK.

In April 2012, the value of the UK market fell 13% compared to the same month in 2011. In June, sales were 7% lower.

In the 12 months to June 2012, the UK photo market dropped 8.3% in value, compared to the year from June 2010-June 2011.

Sales of consumer electronics products, not including cameras, fell 15.3% over the same period.

The news comes just weeks after GfK reported that UK consumers bought around 11% fewer compact cameras than they did just a year ago, as the impact of smartphones on point-and-shoot models takes hold.

Meanwhile, poor weather in June drove a 13% rise in sales of tumble dryers.

And demand for ‘ballpoint pens’ shot up by 14%, according to GfK.

  • Aoi

    This is such a coincidence: I just bgohut a Canon G11 point&shoot yesterday after shooting with nothing but DSLRs for years. I had it narrowed down to the S90 and the G11 after reading reviews such as yours but decided to go for the slightly bigger and heavier camera because it offered a few more features, like a viewfinder and a faster response time. I’m testing it now in hopes that I can bring it with me on trips and leave my SLR on its tripod in my photography studio (dining room). Oddly enough, after shooting with DSLRs for so long, I’m having to re-learn how to use a point & shoot.

  • Martin

    It is sad that the photography market has shrunk a tad, but I assume consumer disposable income has followed a similar route. In South Africa that is a certainty, as living costs have steadily increased with food prices set to increase further by up to 20% before the end of the year! I suppose that this could be seen as an opportunity for companies to optimize their product offerings to a more price-discerning market? As an amateur I’m on the lookout for an upgrade to my trusty EOS500D, but the 650D (although almost), just isn’t there yet, and the price is definitely not right (yet)!