UK sales of compact cameras at the bottom end of the market have dodged the impact of the smartphone revolution, say analysts.

UK sales of compact cameras at the bottom end of the market have dodged the impact of the smartphone revolution, say analysts.

Sales of fixed lens compacts, priced £50 and under, shot up 26% in volume and 29% in value in 2011, according to GfK Retail and Technology UK Ltd.

They bucked the trend of a declining compact market which showed an overall drop of 13% in value and 9% in volume last year.

In total, compact sales in the UK fell from 5.4m in 2010, to 4.9m units in 2011.

Speaking to Amateur Photographer, GfK account director Richard Gregory says the figures fly in face of a widely held belief that all compact cameras are doomed as the cameraphone market escalates.

He believes many consumers may have been tempted into the lowest end of the compact category by price cuts, or a desire for better picture quality, having first enjoyed taking pictures using a smartphone.

Demand for superzoom cameras (10x optical zoom and above) are also fairing better than mid-range models.

UK consumers snapped up 54% more superzoom compacts last year – a rise of 26% in revenue terms.

  • Ru_anderson

    than even4X zoom but for the rest? for the casual snapper there is little to tempt them unless they make a consious decision that they want to tae photography more seriously, or they decide that they should have a “proper camera”
    If im spendig 50-250 on a treat for myself – there is litttle on the face of it to choose between a decent smart phone and all the apps and ease that comes with it – os a mid range point and shoot.
    wifi is becomeing standard in point and shoots because most people dont print photos to share them – they put them on facebook or instagram.
    As phones get bigger compacts have to work harder.There is yet time to improve and im sure the likes of samsung will ration the technology to ensure the greatest possible return but the tehnoloy is changeing the factories needed to build liquid lens are different from those needed to make tiny cameraphone chips – so the established manufacturers are having their protective market entry barriers erroded. Some one, some where will change the game in the next 2 years, ’till then its a battle that hard to judge who is winning.