Amateur Photographer (AP) magazine has this afternoon named its products of the year at a glittering awards ceremony in London hosted by AP Editor Damien Demolder...

Page One: Canon ‘fights back’

AP AwardsAmateur Photographer (AP) magazine has this afternoon named its products of the year at a glittering awards ceremony in London hosted by AP Editor Damien Demolder.

Watch 2010 Awards video HERE

View 2010 Awards photos HERE

The 2010 Amateur Photographer Product of the Year was awarded to the Canon EOS 7D digital SLR in a contest that honours the best photographic equipment reviewed by AP during 2009.

The Canon EOS 7D also scooped the best Enthusiast Camera title, a category sponsored by Photobox.

Commenting on the EOS 7D?s triumph, judges said: ?Competition between manufacturers is always good news for photographers and the EOS 7D signals the beginning of Canon?s fightback against Nikon.

?Although it has an APS-C-sized sensor, this camera has an excitingly high pixel count of 18 million, which Canon has managed to combine with a maximum sensitivity setting equivalent to ISO 12,800 without producing images with excessive levels of noise.

?In addition, there?s built-in wireless flash control, a versatile 19-point AF system, HD video recording capability (1920×1080 pixels at 30fps, 25fps or 24fps, or 1280×720 pixels and 640×480 pixels at 60fps or 50fps), and a new 3in, 920,000-dot LCD screen that is less troubled by reflections than some of its competitors because of its novel, optical-plastic-filled construction.?

The judging panel, which is made up of the magazine?s technical team, added: ?Landscape lovers will also appreciate the built-in electronic level that can be displayed on the LCD screen or in the 100% field of view viewfinder, so horizons need never slope again.

?Besides the extensive feature set and excellent handling, the Canon EOS 7D is a superb choice for enthusiasts because it is capable of recording a very high level of detail, even rivalling some full-frame models.?

Proving just how much of a stir this camera has created, the Canon EOS 7D was also voted the Amateur Photographer website Forum Product of the Year by members of the AP forum (www.amateurphotographer.co.uk/forum). The announcement was made by forum moderator Fen Oswin.

The Amateur Photographer Awards were held at One Whitehall Place, London ? an annual event regarded as one of the highlights of the photographic industry calendar.

Guests included Daily Telegraph journalist Alex Singleton, who is a keen photographer.

Full details of all this year?s winners, runners-up and nominated products will appear in AP?s special Awards issue, dated 20 February.

Daily Telegraph coverage of AP Awards

Amateur Photographer Awards 2010 FULL LIST OF WINNERS HERE

Watch 2010 Awards video HERE

View 2010 Awards photos HERE

Page Two: 2010 Awards results

AP 2010 Awards:

Power of Photography (sponsored by GfK)

Chris Steele-Perkins

Exceptional Achievement in Photography (sponsored by Grays of Westminster)

John Hedgecoe

Product of the Year

Winner: Canon EOS 7D

Accessory of the Year

Winner: Ansmann Digicharger Vario Pro

Printer of the Year

Winner: Canon Pixma Pro9000 Mark II

Consumer Compact Camera of the Year

Winner: Samsung ST550

Enthusiast Compact Camera of the Year

Winner: Canon PowerShot G11

Entry-Level Camera of the Year

Winner: Panasonic Lumix DMC-GF1

Enthusiast Camera of the Year

Winner: Canon EOS 7D

High-End Camera of the Year

Winner: Nikon D3X

Zoom Lens of the Year

Winner: Sony Carl Zeiss Vario-Sonnar T* 24-70mm f/2.8 ZA SSM

Fixed Focal Length Lens of the Year

Winner: Sigma 50mm f/1.4 EX DG HSM

Software of the Year

Winner: Adobe Photoshop Elements 8

Innovation of the Year

Winner: Pentax self-levelling sensor

AP Forum Product of the Year

Winner: Canon EOS 7D

Watch 2010 Awards video HERE

View 2010 Awards photos HERE