Don't forget - it's two competitions. One voted for by the Photocrowd bunch, and one selected by the 6 AP judges. The 6 AP judges aren't using the Photocrowd scores. So your claim is kind of wrong. Oh, and I fundamentally disagree with your view that social media sites are sad, nerdish or full of numpties. You do know plenty of world-class photographers share their images on social media, and there are many thousands of amazing high quality photographs on Flickr which are both inspiring and beautiful?