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Nikon close out Brazilian market

Discussion in 'Nikon Chat' started by Terrywoodenpic, Nov 8, 2017.

  1. Terrywoodenpic

    Terrywoodenpic Well-Known Member

    "Nikon do Brasil Ltda. announces the closure of e-commerce in Brazil
    Nikon Corporation is optimizing R & D, Sales and Manufacturing structures in a global scale restructuring.

    As part of this process Nikon do Brasil Ltda.—as of December 31st, 2017—will end the sale of cameras, lenses and photographic accessories in the Brazilian market, "

    They shut down their retail sales there some time ago.
    So there will be no way to buy other than grey imports in Brazil next year.

    It seems Nikon are in more trouble than one might have supposed, if it is necessary to withdraw all sales from a country the size of Brazil.
  2. Andrew Flannigan

    Andrew Flannigan Well-Known Member

    Perhaps they see it as a poor market at the moment and want to concentrate resources where they think they'll get the best returns.
  3. Fishboy

    Fishboy Well-Known Member

    Not necessarily in trouble...

    I've been told that Nikon's sales in Brazil are carried out exclusively through the online Nikon Store. If you couple this with the import tariffs that Nikon pays on their equipment, then that results in some pretty hefty pricing for sales within the country.

    The online Nikon Store for Brazil currently lists a D500 body as selling for 9,400 Reals (roughly £2190), compared to £1729 in the UK (Jessops) or $1899.95 (roughly £1450) from the US Nikon Store.

    I was told (by a friend who used to live there) that the majority of people who want to buy Nikon kit - or any other make for that matter - will buy it from the US rather than pay top dollar...or Real...for the Brazilian version. There are obviously issues with warranty and support on kit bought outside the country, but when they're looking at paying a third less for the US equipment as a grey import then they can live without the warranty!

    Cheers, Jeff

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