I am going there this Sunday. Sadly Pentax are not there. I fail to see how a Company as well known as Pentax can see any sense in not attending such a well attended event if they are serious about expanding their market share. It is a shame, as they now have possibly the best lens line up ever with the Limited range, I understand they are the envy of many other brands. I am very reluctant to buy into them because they are APS-C as I understand and will be useless when Pentax finally come up with a FF body. I have four excellent Pentax autofocus lenses which are FF, some from the film era. 28-105 f/4-5.6 power zoom. 50mm f/1.7 70-210 f/4 one touch zoom 100mm macro f/2.8 and the Sigma 100-300 f/4 (with 1.4x and 2x TC). My only APS-C are the Sigma 10-20 and the 17-70. I must be honest ans say I will be looking closely at the Nikon stand. Is anyone else going and what do you look forward to seeing the most?