Apparently he launched his first photobook this week complete with celebrity party and much media coverage. Some of which, hasn't been all that favourable. There has been mirth and merriment aplenty with regards to some of the shots and perhaps even more so the captions he put with them. Did we expect better? Do we care? Is it perfectly alright for the 18 year old son of an ex pro footballer/ex pop mimer turned 'fashion designer' to decide he's 'a photographer' and milk his parents celebrity for all its worth? Would you buy the book? Are elephants really that hard to shoot?