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Catalogues in AP

Discussion in 'AP Magazine Feedback & Suggestions' started by GeoffR, Nov 19, 2011.

  1. Benchista

    Benchista Which Tyler

    On planet BJB they may not aid keep the cover price down, but here on Earth they do.

    And for the record, I made my views known on this subject at the beginning of the month.
     
  2. beejaybee

    beejaybee Marvin

    You're missing the point ... unless a low cover price is the only thing that matters. In which case the obvious answer is to delete the whole content, editorial as well as advertising, in which case it really is free.

    In any case, we do pay for advertising - directly, in the increased cost of all the products we buy, as well as indirectly, in terms of production, transport and disposal costs of the advertising material. There's no "free lunch" to be had on Earth.
     
  3. Benchista

    Benchista Which Tyler

    Yup, I certainly am missing that point - your logic is just too convoluted for me.
     
  4. rjbell

    rjbell Well-Known Member

    I know its close to Christmas but between the catalogue the usual ad's and the stealth 'gift ideas' there was little else in there this week very disappointing. Keeping the cost down. I also don't believe its a particularly cheap magazine either most weekly publications are under £2.

    This mag really does take the biscuit for advertising and with such precious amount of space you insist on a double page spread of 'hands on' where you normally get something wrong only to get another double page spread a month later for the test when its released. Repeating everything you said a month before but with test result. Can you please get rid of the hands on its an waste of precious space. I would rather this space used for the APOY shortlists rather than the tiny thumbnails we have to put up with.
     
    Last edited: Nov 22, 2011
  5. Terrywoodenpic

    Terrywoodenpic Well-Known Member

    I would suggest the AP is a cost effective package and probably always has been.
    Profit comes from the fine balance between advertising and editorial. Get it wrong and the staff are looking for new jobs, and we have nothing to read.

    All magazines are printed in sections, which are folded, collated, stapled and trimmed. Cheaper printings are self covered ( the cover is printed as part of the outer section) A four page section can be added at the collation stage that has been printed on different paper, but its possible locations are limited by the other sections. ( a tipped in page is possible but expensive)
    As in the case of an inserted catalogue, a pre printed, gathered and and stapled section is inserted as the middle section during collation of the magazine.

    The AP weekly print run, is by modern standards quite long. And lends it self to automated equipment that can be specially configured. Though such equipment is probably outputting many titles on very tight schedules, that do not allow for extensive set-ups.

    The methods of attaching inserts are somewhat limited by the facilities available at the contracted printers and finishers. The method used at AP is probably the most cost effective. But almost anything in the way of strip glues, perforations. False covers or stringing is possible.

    Any process must be paid by the advertising client. It should have no effect at all on the readers other content.
     
  6. Bawbee

    Bawbee Well-Known Member

    Are you not just 'passing the buck' on to someone else, who has to clean up after you and your like, then?


    For someone from 'another' place, you seem well-versed in our ways, good for you :D
     
  7. Mark

    Mark Well-Known Member

    Interesting view.

    From what I see, AP is unique(?) within the genre in terms of publication frequency. As such I am frequently amazed by the high quality and reach of the contents. Personally, I think the balance between advertising and editorial is about right, as is the placement of those adverts within the pages, IMO.

    For the small cover price (even less if you subscribe) I feel that I get excellent value for money.

    Add in the 'free' bonuses - like the forum - and I easily get my couple of quids worth.

    So, far from taking the biscuit, I feel that the team deserves a round of applause.

    [My personal, honest, unsolicited, opinion based on a reading a wide range of UK photo-related magazines and newspapers.]
     
  8. rjbell

    rjbell Well-Known Member

    This should have said stealth ads
     
  9. rjbell

    rjbell Well-Known Member

    This is the only weekly photography mag as far a i'm aware. There are however many weekly mags on our shelves most under £2. I'm not saying its outrageous price i'm happy to pay it i do love the magazine. I was just pointing out there hardly keeping the price down.

    What's every ones opinion on the 'hands on' page? Can't we just wait for the test and use the 2 pages for something else? It's pretty pointless without test results.
     
    Last edited: Nov 22, 2011
  10. Roy5051

    Roy5051 Well-Known Member

    I too think the "hands on" pages are a waste of space; one week we have the announcement of a new camera, and if it is a significant one, this takes up a page; then we have "hands on" the camera, which takes up another two pages; then we have the "test", which can take up to 7 or 8 pages; then lo and behold, a few weeks later we have the comparison test with one of the camera's competitors.

    I really do not need to read the same stuff about a camera week after week; why not just announce it (half a page) and test it (7 or 8 pages)- the rest is just in-fill.

    And while we are at it, do we really have to have big whole page adverts in the editorial section of the magazine? Why cannot all adverts be at the back, along with the Classifieds?

    Otherwise, I think AP is a great magazine, and do not begrudge paying the cover price. Its content is far more illuminating than any other photography/camera magazine on the shelves, most of which seem to print the same (or similar) articles this year as they printed last year. At least AP comes up with bright new ideas now and again.
     
  11. rjbell

    rjbell Well-Known Member

    I just started another thrad about this Roy with a poll. I would appreciate it if you go and vote.
     
  12. MrBlueSky

    MrBlueSky Well-Known Member

    I only pay £1.49 per issue quarterly by Direct Debit - what a great price! ;)
     
  13. MrBlueSky

    MrBlueSky Well-Known Member

    I have to agree with mark :cool:
     
  14. Alex1994

    Alex1994 Well-Known Member

    I really can't understand why some people are getting so worked up about an insert in the magazine!
    It's easy to pull out, without even having to prise open the staples (I've just done it).

    "And while we are at it, do we really have to have big whole page adverts in the editorial section of the magazine? Why cannot all adverts be at the back, along with the Classifieds?"
    Probably because the advertisers wouldn't like it. I used to read the American Modern Photography some years ago, and most articles were continued in small columns throughout the magazine, in between the adverts! You'd read a column, be directed to another page further on in the magazine, read that, be directed ... you could cover most of the magazine just trying to finish one article!

    There used to be two other weekly photographic magazines, the BJP, aimed mostly at pros, and Camera Weekly, which was pretty naff! Thank the Lord for AP! :)
     
  15. Richard Sibley

    Richard Sibley AP Deputy Editor

    Many of you will have been reading AP for far longer than I have, but even when I picked up my first copy in about 1994, I remember the adverts actually being a key reason for buying the magazine.

    I know this because i picked up a copy of specifically to try and find somewhere to buy a Bronica ETRS.

    The adverts, especially the classifieds, are still a big part of the magazine. Even with the internet, people will buy to look at the adverts from trusted dealers, not only to check for items they are looking for, but to check prices of what they may wish to sell. it is still a valuable resource for checking the price of classic camera equipment.

    Full page adverts from manufacturers will always be there - as is the same with every other magazine you will pick up on the news stand.

    As for catalogues, I personally find them useful. Bend the staples, pull out the catalogue, push staples back. No harm done. I try and keep a couple of fairly recent catalogues on my desk. They are handy for checking for products that I may wish to test, or purchase for myself. I consider it to be the more grown up version of getting the Autumn/Winter Argos catalogue - except this time the new toys are a little more expensive!

    There are other weekly magazines, and many have a cheaper cover price. However, there are few other specialist weekly titles. To put things in perspective one of the biggest selling weekly magazines (also an IPC title) is What's on TV, which has an sale of over 1,200,000 per issue - which certainly helps keep the cover price down to 49p. The Economist sells around 160,000 but costs £4 per week

    Producing AP every week and still a tough (but obviously enjoyable) job and we have to react quickly to product announcements and breaking news to make sure we test products and get the reviews to you as soon as possible, usually before any other magazine can.
     
  16. Roy5051

    Roy5051 Well-Known Member

    I accept that that is the case, but why are there so many in the editorial section?
     
  17. RogerMac

    RogerMac Well-Known Member

    Just thought that I would put my oar in and support the "hands on" page. The initial announcement can only ever be little more than a re-hash of the initial press releases. The hands on section is the first time we get an independant view of the new gizmo and if it comes out almost immediately after the announcement it's a real bonus

    Roger
     
  18. Richard Sibley

    Richard Sibley AP Deputy Editor

    Do you read all of the classified adverts at the back?

    Do you read all of the editorial pages?

    Advertisers want to advertise their products will the highest number of people will see them.

    AP is no different in this than any other magazine.

    I don't think that we have more advertising in the editorial section than any other magazines. An issue of Vogue, GQ or similar fashion magazine can sometimes have you looking through 20 pages before you reach any real editorial copy. As someone else has said, many American magazines are so bad that half way through an article you have to turn 20 pages to read the final column, hidden amongst classifieds. I often wonder if this isn't a deliberate design to make you have to, at very least, thumb through every page of the magazine. Whether this is the purpose or not, it is incredibly frustrating way to read an article.

    Some magazines even style themselves so that is difficult to tell at first glance what is an editorial piece and what is an advert/advertorial. I would like to think that AP is quite clearly sectioned with it extremely rare that any feature or test is interrupted by an advertisement.
     
  19. Alex1994

    Alex1994 Well-Known Member

    I seem to recall Modern Photography admitting they split articles up to please the advertisers. :)
     
  20. swanseadave

    swanseadave Well-Known Member

    I did what Mark did with out any problem.

    AFAIR it`s only Park`s catalogue that`s presented in this way.

    I also agree with Richard and others who`ve mentioned the full page ads.I read them all eagerly,yes even Nicholas!!It`s part of AP`s appeal to me.
     
    Last edited: Nov 25, 2011

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