We have to be realistic. Sometimes there will be problems with printing and binding. The printers no doubt print and bind many titles using different papers. We as photographers are awkward buggers. Sure kick ass when they don't set up right but also give 'em a break when they are under pressure. I previously referred to a title from a different publisher, but the publication to which I referred was Radio Times. The print run is enormous compared to AP. I expect that they can fiddle with settings to get things right for the time allotted for AP's whole print. Now to advertising. The magazine needs advertising to survive. The stuff at the back is fine. We know what to expect. If you are looking for something or just getting the view of the market, then you get a good view by flicking a few pages instead of spending 15 minutes on this interweb thingy. But what about the stuff in the middle, amongst the editorial, and what one expects to be the most expensive. There we see a huge range of what might be successful and what is just an irritating counter productive down market mess. Does anyone advise these guys and their advertising agents? Lee does a very subtle advert which doesn't shout. Most people would not give it a second glance. But the people who might buy filters will certainly notice. They also will notice who made the classy image using their filter. That advert is targeted precisely at the potential customer of the product. Good advert? I think yes. Tamron and Sigma sometimes show a photograph made with one of their lenses. Again good targeting. I want to make photographs like that. Another company advertising Scandinavian cruises gives us a pretty, but not great picture, overprinted with brash text. It might be ok for a down market newspaper or magazine but for the discerning AP readership a total disaster. Its not good for them and it isn't good for us the readers. Advertising features. I have complained in the past because they were not stated as such. For the last year or two(or maybe longer) they have been so advertised, so that's ok. They are also good informative reading, and often as good as the editorial. Good advert? Again I think yes. I like good adverts but detest the crap and some companies are wasting their money, but with advice on the readership of the magazines they might gain business, and entertain the readership. The providers of bad adverts might actually have a good product.