But what's your problem with 30 pages of ads? There's not a set number of pages that can be either ads or editorial content - there's a set amount of editorial content, and then the ads on top. If you don't want to read them, well don't - meanwhile, they're there for those of us that do. Personally, I think the more ads the better and would prefer at least 50 pages of them, as (a) I enjoy them, and (b) it helps keep the cost of the mag down. Taking all that together, I don't really see what possible objection you (or anyone else) can have to them, to be honest.