On a Thursday a couple of weeks ago Fen Oswin stood before the gathered manufacturers and retailers of the UK photo industry and presented an award to Canon on behalf of the AP forum users. After a nomination process and a polled vote the EOS 7D was chosen by our forum members as the best new product launched in 2009. This was an award chosen and presented by AP readers.
This was only one of the 13 product award categories that made up the Amateur Photographer Awards ceremony, and it was the award that was most obviously presented for the benefit of the AP readership. It is easy to get confused, of course, but although the lumps of engraved glass were presented to product manufacturers all of the awards given on that day were made for the benefit of the AP readership.
The awards congratulate outstanding products, but their principle reason is to recommend those products. This is a magazine for informing readers what to buy, and these awards represent the aggregation of a year’s work, highlighting the best of the products we have tested over the last 12 months. Nikon didn’t win professional camera of the year because we want Nikon to like us, it won because we want you to know that the D3x is the best professional camera on the market.
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