I'm quite sure Wesson brings you infinitely more pleasure than a handbag, even if it is made by an ex-Leica shareholder, ever could.
Bizarre thing to have done isn't it? Prostitute the brand to some temple of consumerism. Reminds me of an article in a hi-fi magazine on Stirling Moss' home stereo, B&O, clearly had no idea how to use it or even interest in music, come to that.