Quote: They will also have to show that they are properly in the game and going to push for market share,
Surely they're doing that - well specified kit at a very reasonable price, and very well built at the price point.
Quote: that demands providing equipment for all sectors of the market, in the photography game (with few exceptions) the consumers tend to go where the pros go.
With due respect, Burgy, the pro market is probably quite small compared with the prosumer market. I'm not saying that Sony should ignore the top end, but IMO they can do very well without producing the expensive, bulletproof systems that you require.