I voted "no" on all three accounts. I think that this camera is aimed at the advanced enthusiast and that the main problem will be to convince them that they need this camera.
I've been a member of a camera club since the end of 2004 and when I started, I was the odd one out. I had already gone digital. Come 2008, most of us have and the most often heard comment is "I won't go back to film" and many darkrooms have been dismantled. To get photographers to go back to film and make another huge investment will be extremely difficult. I feel that in order to make this camera work commercially, the price will have to be significantly under 500 pounds. Luckily, I own a scanner capable of working with medium and large format film. However, most will not and getting professional scans (and I'm not even talking about prints) done might just prove too expensive for most. Maybe this is something Fuji should offer in connection with the camera.