Quote: I'm always amused by the twerps who pronounce Nikon "Neye-kon". I understand that in Japanese, vowels are all short: hence Sony shouldn't be So-nee .... ?
It's written as ソニー (you might need Japanese language support on your browser to see that). Basically, it is soni- (the hyphen extends the sound). Whilst Japanese is based on 5 short sounds, the possibilities for extension mean most things are pronounceable to the Japanese, except French You really do need to hear a Japanese say "Bonjour monsieur, je voudrais deux croissants." (Something like bon.jew.ru mon.sha, je boo.dray du coo.roe.wassan)
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You really do need to hear a Japanese say "Bonjour monsieur, je voudrais deux croissants." 
(Something like bon.jew.ru mon.sha, je boo.dray du coo.roe.wassan)
