I don't think the average 'punter' really believes he/she can achieve photographic brilliance without some work,
You have to be joking - have you read half the posts on here?
Go and work in Photo retail for a month or two and then revisit that statement.
The most frequent comment from the punter holding the 5 MP compact is "why won't
this camera take pictures like the ones in the magazines - is it broken? If it is can you show me one that will take pictures like this."
The honest answer that, 'yes the camera can take pictures like that -
once you learn how to use it' is not taken in the best spirit usually.