Sony's website is showing two new dSLRs, the Flagship and the Advanced Amateur. The former is clearly full frame but what about the other. There may be a clue in the lens it is shown wearing, it appears to be the Sony G 1.4 35mm - which has full frame coverage.

Does this suggest two full frame cameras? Perhaps the flagship as a fully fledged professional camera to compete against the Nikon D3x and the Canon 1Ds3 and the other to take on the Nikon D700 and the Canon 5D2.