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It's a kind of 'What does a company that is new to the DSLR market have to do to get respect from photographers used to the traditional photographic brands?' sort of question.
Quality products with quality lenses producing high quality images and a good system to buy in to.
But even this may not be enough. Car manufacturers such as Skoda now produce excellently specified, well put together cars (admittedly not the most exciting cars) and are still looked down upon by many because of what they used to be. On the other hand Mercedes are currently producing cars that have appalling build quality but are still viewed as a prestige marque.
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