Digital cameras are a box full of electronics (including a computer) with a lens stuck on the end. So who is best placed to make these modern marvels, long established electronic companies or long establish camera companies? My bet would be on the former with help from long established lens makers.

The likes on Samsung, Sony and other electronic giants will take an ever increasing market share of cameras we buy. Remember they’re not all new to this game, Sony made the very first digital still camera (Mavica) with CCD back in 1981, and they have dominated the professional video market for many years.