Isn't it just that they are an electronics company, trying to move into new territory, where as the long established companies out there produce glass, lenses and a multitude of other items.

This is not in any way a bad thing, but it does strike me a little of the accountants seeing new avenues to explore, if the camera world were still using film and the digital revolution has evaded us, would they have been interested at all, or so quick to jump in. However it does add to competition and in theory better deals for us the consumer as they all fight for the all important market share.

Their perception by me hasn't changed, Sony makes sensors for other brands, as do numerous other companies, so going into camera production, especially in bed with a n other does seem a logical step, but doesn't mean they have suddenly usurped the old school with years of light proof box experience.