Check out this interview with the E3's designers from Olympus's global website. It's quite long at 10 pages, but it makes for some very interesting reading direct from some of the top Olympus people who offer an insight into the company's design philosophy and future direction. In particular, the last page discusses their strategy with regard to the DSLR competition.

http://www.olympus-global.com/en/magazine/techzone/vol70_e/page1.cfm